As Sally Hogshead got ready to release her new book, Fascinate, her technology team was busy expanding her technology stack. A new website, new test platform, and API advancements were in order!

Spin Group is proud to be the development arm of the technology team at HowToFascinate. We worked with their web team to build a whole new site, with direct integration to their CRM for subscribing management. A new test platform was introduced, as well a new site for her new project, Brand Fascination.

We also expanded their internal API offering to support the new tools and to prepare for future growth.