Assume that you are in charge of a development project and you have about ,000 to spend on usability. What would you do? What is the best way to use the money? What will make the project a success? What is the right thing to do for the organization? What will be best for customers?
Misconceptions about usability's expense, the time it involves, and its creative impact prevent companies from getting crucial user data, as does the erroneous belief that existing customer-feedback methods are a valid driver for interface design.