News & PR

Milwaukee, WI - October 07, 2002
Written by Francis Morton
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FRONT PAGE SPORTS MARKETS ONLINE MERCHANDISE TO MIDWEST FANS.
The Spin Group, Inc. has recently designed and launched Front Page Sports' new e-Commerce website. Front Page Sports, located at www.frontpagesports.com, was established to market quality sports apparel, gifts and tailgate merchandise. Initially offering Packer and Wisconsin Badgers apparel, Front Page Sports hopes to provide what fans desire. "Our goal is to be a full service website for the sports fan," said Scott McMahon, cofounder and partner of Front Page Sports.

Bob and Scott McMahon, father and son entrepreneurs, saw a niche for a store that catered to regional teams and the fans that support them. Instead of opening a brick and mortar store or publishing a quarterly catalog, they opted for an economical web solution. The McMahons feel they can display and sell more merchandise without the costs associated with a shop floor.

The Spin Group, Inc., a digital media firm that develops web applications and effective computer-based training solutions, helped Front Page Sports realize their dream of opening a topnotch site. Spin Group had similar successes in developing online storefronts for small businesses, and the firm built an e-Commerce site that the McMahons could manage and maintain themselves.

"Working closely with the owner, we develop solutions that fit our client’s business goals," said Conrad Ayala, cofounder and owner of Spin Group. "We spend a lot of time determining how the client will use the site, now and in the future. We assisted Front Page Sports in the initial development – then, as part of our added value service, we continue to provide counsel on marketing the site to drive business on an ongoing basis."

The Spin Group, Inc. is a digital media firm that develops web applications and effective computer-based training solutions.